The Art of Introductions and Conclusions (and Why AI Can't Write Them)
What we’ve all come to understand about AI content is that it lacks the human touch. Here, I am going to give some practical examples of bad AI introductions and conclusions that I’ve seen, how I revamped them to humanise the writing, and the reasons why…
The 7 Commandments of the Generic, Add-Value Article (and Why Everything Sounds the Same)
You and I are probably climbing the same greasy pole - scrabbling around for that magic formula to increase views, engagement, and success. But the formula isn’t that elusive – you can easily recreate it... you just have to be content with it being as market-driven and anodyne as everyone else’s.
How I Use Amazon Reviews to Write Great Sales Copy in 2023
When you’re writing for different audiences, you need different approaches. Here, we get into how I used Amazon reviews in a recent writing job to mimic the tone of the prospective reader and capture their voice for simple, sales-oriented copy.