The Art of Introductions and Conclusions (and Why AI Can't Write Them)
What we’ve all come to understand about AI content is that it lacks the human touch. Here, I am going to give some practical examples of bad AI introductions and conclusions that I’ve seen, how I revamped them to humanise the writing, and the reasons why…
The 7 Commandments of the Generic, Add-Value Article (and Why Everything Sounds the Same)
You and I are probably climbing the same greasy pole - scrabbling around for that magic formula to increase views, engagement, and success. But the formula isn’t that elusive – you can easily recreate it... you just have to be content with it being as market-driven and anodyne as everyone else’s.
How I Use Amazon Reviews to Write Great Sales Copy in 2023
When you’re writing for different audiences, you need different approaches. Here, we get into how I used Amazon reviews in a recent writing job to mimic the tone of the prospective reader and capture their voice for simple, sales-oriented copy.
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Why You Can’t Find the Name of Your Squarespace Template in 7.1 [2023]
If you’re using Squarespace to imitate a site that you’ve seen, you need to know which template it uses. Here I explain why online guides on this subject are wrong, and how to find your template in 2023…
I Can Quit Anytime I Want
This is what I always told myself about my coffee addiction, but in reality, giving up caffeine was much harder than I thought – here, I explore the powerful truth about quitting coffee.
How I Tore up My Fiverr Profile To Increase Sales By 60% - Part 2 of 2
Case study showing how I revamped my Fiverr profile leading to a significant increase in sales.
How I Tore Up My Fiverr Profile To Increase Sales By 60% - Part 1 of 2
How changes to my Fiverr thumbnail and description led to a 60% increase in sales
How To Use Reddit To Find Ideas As A Freelance Copywriter
When writing, all I need is a spark for my brain to explode in a million different directions - Reddit is a great starting point for this. A million people, all with different views, and any one of them can ignite new ideas of my own…
How to Get Busy by Living Lightly
If your phone notes are teeming with half-baked article ideas, you know that ideas aren’t the problem. The problem is taking the first step. Here, I explain how I overcame continuous procrastination and started taking steps towards completing the things I needed to do.
ChatGPT and The Dumbing Down of Online Content
Online content is becoming increasingly sales-driven and formulaic, with each piece blander than the last. AI is at the heart of this – blog posts are churned out to beat the algorithm and outrank the competition. Here, we revisit AI with the birth of ChatGPT and ask whether it’s really changing the game for the future of writing…